MAJORITY INFLUENCE
The majority getting people to confirm to group norms or internalise beliefs and behaviours - rather than just complying.
Explore the Time to Change website: https://www.time-to-change.org.uk/ How has this national campaign used majority influence to change attitudes to mental health?
HINT: Think about the idea that when the majority of people do something/agree with something they become in the in-group. Then anyone who does not agree/participate/act in the same way is seen in the out-group. This could influence them to change behaviour to become part of the in-group. |
MINORITY INFLUENCE
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