APPLICATIONS: how advertising techniques influence memory
The use of cues, repetition and avoiding overload to explain recall
Techniques Used For Recall - The use of cues, repetition and avoiding overload in advertisements and the use of autobiographical advertising
Autobiographical
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Repetition in adverts examples |
Avoiding overload example |
The use of cues in
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Techniques Used For Recall - The development of neuropsychology for measuring different memory functions, including the Wechsler Memory Scale
The Wechsler Memory Scale (WMS) is a neuropsychological test designed to measure different memory functions in a person. Anyone ages 16 to 90 is eligible to take this test. The current version is the fourth edition (WMS-IV) which was published in 2009 and which was designed to be used with the WAIS-IV.
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Use the sites & clips below to research the Weschler Memory Scale and answer these questions:
1. People of what age can take the test? 2. What are the seven subtypes in the test? 3. What are the five index scores? 4. Who is the optional cognitive exam used with? 5. What evidence is there that this test is valid? |
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Memory Unit Catch-up Plan- check that you are on track in this unit
REVISION for Memory using a collaborative padlet
CREATE A KAHOOT on ONE section of our Memory Unit.
Your Kahoot should fulfil the following criteria:
1. Have 8-12 questions
2. Cover ALL aspects of your topic section (e.g. key words, explanations, examples and criticisms for a theory and aim, hypothesis, sample, method- with procedure, results, conclusion & criticisms for the study).
3. Have clear questions that provide varied levels of difficulty using the Blooms Taxonomy question stems (see image below).
4. Include answers that are sensible & challenging but the right answer is accurate.
5. Use images that are relevant to the question and inspire interest in students.
6. Ensure that SPAG is accurate.
Your Kahoot should fulfil the following criteria:
1. Have 8-12 questions
2. Cover ALL aspects of your topic section (e.g. key words, explanations, examples and criticisms for a theory and aim, hypothesis, sample, method- with procedure, results, conclusion & criticisms for the study).
3. Have clear questions that provide varied levels of difficulty using the Blooms Taxonomy question stems (see image below).
4. Include answers that are sensible & challenging but the right answer is accurate.
5. Use images that are relevant to the question and inspire interest in students.
6. Ensure that SPAG is accurate.